©2023 Rhian Pownceby
The brief here was to create an eye catching, bright and luxurious window that really gave the passer by a feeling of what could be found inside. The beautiful butterflies were produced in collaboration with an amazing local paper artist and the result gives a feminine beauty and an idea of fluidity- you can almost sense their movement.
We started working with Rhian as we wanted to enhance the window display in our Central London store. The store has a prime location on a busy footfall street and we knew we needed to grab the attention of passing potential customers. Rhian spoke with us at length to really understand our requirements and presented a range of ideas that demonstrated her understanding of our needs, with some extra suggestions that we would never have come up with ourselves. We worked together to develop a concept and Rhian collaborated with suppliers ensuring the design development and installation was seamless. It’s been a pleasure to work with Rhian and we plan on continuing our relationship with her for future store concepts.